Klikli
The company Guličky pre detičky (in translation “ Surprise balls for little children“) has been operating in Slovakia for more than 10 years and operates more than 2,000 vending machines for various toys.
Task
Our goal was to develop a new brand name and create a fresh, playful visual identity for Klikli, a company operating over 2000 vending machines across Central Europe. We aimed to capture their vibrant and dynamic nature through our design.
In addition to the new logo and complete graphic identity, it was necessary to come up with a new company name. The original „Guličky pre detičky“ was too long and unsuitable for foreign markets. We started from the shape of the capsule toy as a symbol of the product and the specific „click“ – the characteristic sound the capsule makes when opening it. We combined these two attributes and the short, playful „Klikli“ was created. The new name not only corresponds to the product, but is also easy to pronounce for the little ones.
As part of the brand analysis, it was clear that the new brand will be fun and playful. From the point of view of the brand archetype, a clear and unquestionable jester. We tried to get this playfulness and variety into the logo and identity by using whimsical living capsule toys as well as colors and font. We managed to create strong unified brand elements that appeal to even the smallest customers.
The creation of the logo began with a sketch of the capsule toys. They later became the brand symbol, which revitalizes the entire identity and provides wide use for other campaigns and media. The random arrangement of individual symbols creates a complex visual identity that is playful, modern and variable. In addition to the standard outputs of the graphic identity, we devoted ourselves in detail to the branding of the capsule toy machines, which play a key role in the purchasing process. Web client https://klikli.sk
- Brand strategy
- Naming
- Market survey
- Communication strategy
- Content strategy
- Logo
- Visual identity
- Illustration
- Brand book
- Print material
- Design for social medial
- TikTok
- Google Ads
- Create content,
- Email campaigns
