apex solutions
Since its beginning in 2007, the company APEX solutions has gradually developed into a leader in providing digitization solutions through Oracle Apex applications. Thanks to their agile approach, they have become a partner for the digitization of processes for the Czech National Bank, Albert, CETIN, but also smaller companies and startups. The applications have become the center of the new identity, with which APEX enters a new era of growth and international expansion.
Task
The goal for Apex, a Prague-based IT company, was to revamp their visual identity. They specialize in delivering low code applications to clients in the retail, banking, and insurance sectors. Our task was to compose a new, appealing, and modern visual identity that would align with their expertise and attract their target audience.
The basic elements of the new identity are based on elements of web applications that form the shape of the letter „a“. The speed and simplicity of the low-code approach are also shown by the lively colors that complement the original black-orange combination. Original, custom-made icons ensure a better visual presentation of services and solutions. Websites and communication on social networks are also part of the new identity.
- Brand strategy
- Communication strategy
- Content strategy
- B2B lead generation strategy
- Logo
- Visual identity
- Brand book
- Illustrations
- Print materials
- Design for social media
- Web design
